Looked at www.alexa.com this morning, just as I normally do. I like to see what the Indians who comprise half my traffic have been up to overnight.
Those guys do well by me but their Adsense clicks don’t raise much money. I do much better when the US wakes up.
Anyway, today Alexa has a shiny new interface.
They have added a couple of very cool features - they are now measuring Bounce Rate and time on site.
After looking at my competition and seeing that I have a lower Bounce Rate than the market leader and my time on site is surprisingly good compared to my peers I thought I’d pop a post up here to tell the world, or at least this small part of it.
Bounce Rate is the percentage of one’s site visitors who, after entering a site, hit the back button rather than exploring further into the site. Ad networks prefer sites with a relatively low Bounce Rate as they prefer to have eyeballs exposed to as many ads as possible and because a low bounce rate can be seen as an indication that the site is offering readers that which they seek.
Time on site is a related concept and is exactly what it suggests but refers to the total time on the site, not jsut on a single page. In general the longer a user stays on site the better.
As an overall quality measure I am sure that ad networks and others use a combined measure that accounts for bounce rate and time on site; after all, somebody who hits a page and stays for five minutes before hitting the back button probably got benefit from the visit and probably more than the person who hits five pages in a minute before leaving to go somewhere else, yes?
It is speculated that search engines as well as ad networks are interested in these metrics and this new introduction from Alexa pretty much confirms it, after all, why would they bother sharing these metrics if they had no meaning or value?
Time to start making those pages more ’sticky’ and encouraging readers to move from one page to the next.
http://www.alexa.com/siteinfo/123freelinks.blogspot.com
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